What is your Hispanic Heritage: Cuban
What area of Florida do you live in: Sarasota, Floria
What is your profession: Broadcast Media Owner
Meet Tomas and other Lideres at the Hispanic Heritage Celebration at 3rd Annual FORD Taste Of Latino Festival!
Latin Times Magazine: Tell us about what you do for a living and how you got into it
Tomas: My wife and I own three radio stations in the Sarasota-Bradenton and Sebring areas. All broadcast in Spanish 24/7. I have been in the radio industry since my college days and have mostly concentrated in the Hispanic market specializing in sales, marketing and management.
Latin Times Magazine: In your industry, what would you say separates you from your competition
Tomas: Our three Spanish language radio stations primarily target a 9 county region where we focus on the Mexican population which resides there.
Latin Times Magazine: During Covid-19, tell us about your Biggest Challenge/obstacle and how you overcame it/or are overcoming it
Tomas: Our biggest challenge during Covid 19 was staying on the air and providing our audience with the critical information that they needed. We were also challenged by and Advertising slow down which lasted some 60 days.
Latin Times Magazine: Tell us about your biggest achievement, and how you achieved it (Covid or non-related)
Tomas: Our biggest achievement was to stay open and continue to serve our audience during these difficult days. All without reducing salaries or cutting personal.
Latin Times Magazine: What is next for you? What can people expect to see from you?
Tomas: What is next in our agenda is expansion in our content as well as in our broadcast properties to continue to grow our media company.
Latin Times Magazine: What does being a U.S. Citizen mean to you?
Tomas: Been a US Citizen is an honor and privilege. I love this country and the opportunities that offers us every day. We have traveled a lot, and my wife and I always agree that living in the US the best thing that could have happened to us as a family
Latin Times Magazine: What is your opinion of the state of affairs in our nation?
Tomas: Our nation is going thru a very divisive period, where the basis of our constitution as well as the basic laws of science of all of a sudden are been ignored by folks who are not educated and get their information solely from sources that are influenced by politics and not facts.
Latin Times Magazine: What words of encouragement can you offer?
Tomas: After the storm, waters normally level off. I believe with time, waters will eventually settle especially when the pandemic becomes a thing of the past.
Latin Times Magazine: What is YOUR comida Latina favorita?
Tomas: I love Mexican as well as Cuban and Italian food.