Latin Times Magazine had the pleasure of catching up with Aida Phillips recently -Aida is one of our 2019 Latina Movers N Shakers! Latin Times Magazine: What part of Florida do you live in – are you from Florida? If not – what brought you to Florida? LTM: What part of Florida do you live in – are you from Florida? If not – what brought you to Florida?
Aida Phillips: I live in Cooper City Florida, but I’m originally from Mexico City I was born in Mexico City and raised between Monterrey, Mexico and McAllen, TX. My parents are Mexican, but my grandparents were from Russia, Lithuania, and Poland.
LTM: Tell me about what you do for a living
Aida Phillips: I am a Publicist, I have my own Public Relations firm and I’m also an independent contractor for The Allen Lewis Agency based in Detroit, Michigan.
LTM: Tell me about what organizations you are a part of
Aida Phillips: I have my own organization called Born From Our Souls / Nacidos Del Alma where we help people in the adoption process. We guide and hold their hand as they travel this sometimes difficult but very rewarding process. I have also been a volunteer at several non-profit organizations such as Child and Family Health, Femfessionals, and Chabad at Monterra.
LTM: Tell us about the biggest highlights of your career
Aida Phillips: I have had many highlights in my career, from working with Fortune 500 companies to working with celebrities in the Hispanic world.
LTM: As a Latina leader in the community, business or other…what has been your biggest challenge and how have you been able to overcome it
Aida Phillips: My biggest challenge as a Latina Leader has been getting new clients that are committed and know what Public Relations is really about. I have had to educate new clients on the importance of PR in business. However, now with social media playing such a big part of our world, it has been easier to market myself as an expert, and it has helped garner new clients, so I am very proud of that.
LTM: How important is being a Latina to you
Aida Phillips: Being Latina is extremely important to me, it is who I am and I am very proud to be Latina.
LTM: What is your favorite type of musica and what is your favorite song?
Aida Phillips: My favorite type of Musica is all musica, I love Luis Miguel, Timbiriche (yes I’m that old), Cheyenne, and all kinds of music in Spanish. Although I do listen to contemporary pop English music, I do love Spanish a little more.
LTM: If you can go back to let’s say 18-21, what are some of the pivotal decisions that you have made that you would do differently
I am very proud of all the choices I’ve made in the past; it has made me who I am today. I wouldn’t change a thing, and I am so happy I ended up in Miami, the hub of all Latino media.
LTM: What do you think some of the best career choices are for young Latinas
Aida Phillips: I believe the best career choices for Latinas is whatever they’re passionate about, don’t settle for something your parents or society expect from you. Follow your dreams.
LTM: Tell us about what kind of projects you currently have going on
Aida Phillips: Well currently I’m working with The Allen Lewis Agency as the lead in the Hispanic market for Nissan Motor Company, we handle all of the multicultural public relations for them, and it has been an amazing experience. I’m also working on several projects with other clients. That keeps me pretty busy.
LTM: What can we expect to see from you in the future
Aida Phillips: I would love to continue to work with client’s like Nissan, who care so much for multicultural, especially the Latino community. And I would also see myself doing more with my Pro-Adoption organization.
LTM: What is your comida favorita
Aida Phillips: My comida favorita is Mexican and Jewish food of course, because I’m both.
LTM: What famous person do you most identify with and why
Aida Phillips: that’s a tough question, I have never thought about it. I think any famous Latina that is proud of their roots like Eva Longoria, Rita Moreno, Gloria Estefan, Cristela Alonso, Penelope Cruz because each in their own world promote how being Latina is an asset.
LTM: What did I miss? Tell me something you want us to know!
Aida Phillips: I love being a Mom, that has been the best decision ever. My husband and I adopted our daughter eight years ago, and being able to help others has been so rewarding and inspiring. I want to add, that I am so grateful for this opportunity to be a Latina Mover and Shaker, Latin Times Magazine has been such a staple in the Latino community, so I am extremely honored. Thank you again!